UPDATE: Backerkit enabled this through their launch function. The only challenge here is how exactly they’ll tell their fulfillment software that a few thousand specific people need this add-on for free.

And everyone who signs up is more likely to back the project, as they have a sense of endowed progress entering the campaign. It’s not an exclusive–you can add it on during the campaign–and there’s no commitment to pledge (you just don’t get the marker if you don’t pledge for a copy of the game). I saw people sharing it all over the place. I think this is particularly brilliant, as it turns signing up for a notification into a no-brainer.

Then, as the Kickstarter launch date approached, they invited people to sign up for a launch notification email, offering a free metal active player marker to each backer who did: However, I think it’s still a question worth asking your audience, like our future printing request form.Īfter RG decided to proceed to make Return to the Dark Tower, they openly talked about it for several years. Restoration Games is in a unique position to ask this question because their focus is on modernizing older, out-of-print games. Right in the middle of their website’s homepage is a place for you to tell them exactly what you want: Restoration Games does this long before they decide to proceed with game. Today I’ll talk about those strategies in chronological order of implementation, starting with gauging interest.

It’s also that Return to Dark tower refines, innovates, and implements a few specific strategies in what I would describe as near-perfection. It’s not just that the project is doing well–it’s exceeded $2 million after 2 days–nor is it just that it gets so many of the fundamentals right. Return to Dark Tower by Restoration Games is, in my opinion, a nearly perfect Kickstarter project.

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